Local resident Richard Owen recently joined the Hammersmith Society Chairman Rosemary Pettit in objecting to the proposed signage for the Pret a Manger outlet at Hammersmith and City Station, and the tables/chairs on the station concourse.
But the Council doesn’t seem to be listening.
Mr Owen says:
“I’m not sure the objections have had any effect. What has in fact appeared is:
1) Illuminated halo lighting on the main signs
2) An illuminated projecting sign
3) windows covered with large graphics and logos
4) tables, chairs and vinyl screens on the concourse
5) Pret’s corporate colour scheme of claret signage and dark grey on the window frames in full force
What has prevented planners from extracting a tougher bargain for this wonderful building?
– traditional painted rather than modern illuminated signage
– no projecting signage at all
– nothing on the concourse
– colour schemes that are in harmony with the building – for example the window frames on the left hand side are white.
To recall Richard Winterton’s resonant phrase, this seems to be another example of Hammersmith becoming ‘Anysmith’, yet one more historic English town centre obliterated by crass, strident corporate signage.”